Celebrated Pianist Headlines Streaming Series With Proceeds to Benefit MANNA Food Bank

May 19, 2020 – Since founding White Horse Black Mountain eleven years ago, Bob Hinkle has been on a mission. Housed in a 1940’s building that originally held an automotive dealership, Hinkle’s music venue is small and intimate, but its goals are lofty: present uplifting and inspiring performing arts that transform both the listener and the artist. Provide high-quality entertainment in an atmosphere that celebrates the connection between audience and musician. Build community through music, arts, and spirit. 

When the coronavirus pandemic hit, these goals became more important to Hinkle than ever before. While the doors of White Horse closed, he immediately set to work on a new plan to keep the music going and stay connected with his community. “If you can’t bring ’em to White Horse, have White Horse show up in people’s living rooms,” Bob exclaims. And thus, White Horse Live was born. Hinkle teamed with Radhaus.Studio, a mobile recording and online broadcast facility, to produce a high-quality virtual concert series. With multiple camera angles, professional sound, and Hinkle as host, White Horse Live invites listeners worldwide to become part of the White Horse community and spirit. “A viewer gets a more personal take on each performer,” says Hinkle. “ It’s almost like the artist is performing just for you.” 

On Saturday, May 23rd, White Horse Live welcomes acclaimed composer BJ Leiderman, the man behind many of radio’s most recognizable themes. “BJ Leiderman is the only person whose name is mentioned on National Public Radio more than the President and Dr. Anthony Fauci combined,” jokes Hinkle. Growing up in a musical family and performing in a variety of bands throughout his early years, Leiderman quickly proved to be a natural at writing distinctive melodies. While in college, he was introduced to a NPR producer and asked to submit a demo for a new morning show. Sitting in a friend’s garage, and banging on a cheap Crumar Orchestrator plugged into a Teac 4-Track reel-to-reel, he came up with the melody that listeners of Morning Edition have been listening to for almost 30 years. 

“BJ has also written the musical themes for Wait Wait Don’t Tell Me, All Things Considered, Weekend Edition, Science Friday and Marketplace,” Hinkle continues, “and aside from his composition skills, he is a wonderful performer.” 

For his White Horse Live session, BJ Leiderman will perform some of his favorite covers, originals from his LP, BJ, and – of course – some of his best-loved public radio themes. Listeners can tune in via the White Horse Live portal or on Facebook and YouTube. Donations will be gratefully accepted at the following link.

And, in keeping with Bob Hinkle’s mission, a portion of the proceeds will benefit an important cause: MANNA Food Bank. “The goal of MANNA is to end hunger in Western North Carolina,” Hinkle relates.  “They serve 16 counties through partnerships with food pantries, soup kitchens, emergency food suppliers, faith-based groups, and other non-profits.” One dollar donated to MANNA equals four meals for a family in need – and, with COVID-19 driving food insecurity to an all-time high, donations make an enormous difference. 

“We’re honored to host the nabob of NPR, BJ Leiderman, to benefit the MANNA Food Bank this Saturday evening,” Hinkle concludes. “We’d love for you to join us.” 

PRESS CONTACT:

Maggie Rainwater

HoosierDevil

maggie@hoosierdevil.com

‪(828) 278-9481‬

VENUE CONTACT:

Bob Hinkle

White Horse Black Mountain

whitehorseblkmtn@gmail.com 

828-669-0816